Friday, 16 April 2010
Final Film!
Here it is! We were really pleased with our final piece. Well done boys, its been a good two years.....
Evaluation
How did you use media technologies in the construction and research, planning and evaluation stages?
In our A2 project we filmed using a Sony high definition camera. This created a clean and crisp picture and gave us a greater colour range. It also allowed us to film in low light situations without additional lighting. This was important, as it allowed us to show the dark and threatening atmosphere in which the action was set. Overall, it portrays professional feel to the film. However the HD camera did cause a few problems. For example, on Final Cut Express, the NLE that we used to edit, before digitising the film you have to change system settings so that it is compatible with the needs of the HD camera. One issue we hadn’t considered was the fact that HD footage takes up far more space on the hard drive than normal DV. We were using one gigabyte for every minute digitised, so we had to be careful to import only those shots that were the best.
We downloaded the song for our trailer from Tunes. This is because we wanted an mp4 file so we could cut and edit it. We transferred it from ITunes to Final Cut, we only needed the first 40 seconds of the song. We tried to edit the beat of the song in accord to our film, for example, when the character hits the punch bag I tried to get the drum beat in time to that. I did this using the Marker tool in Final Cut Express, which meant I could sync up the visuals to the beat. When the narrator speaks I lowered the volume of the song so that the voice of the narrator is clearer. I did this by working on the audio timeline, adding key frames as required and then reducing the music track volume accordingly. We were able to use the commercial song because Max emailed the artist through MySpace. We explained that we were media studies students and that we desired to use the song for our project. He responded and was happy for us to use his work.
On the shots of the character training I used a 20% yellow filter on all of those shots. This is because I wanted to show an edgy and abnormal approach to fighting. The dull yellow wash gave a threatening air to the mise-en-scene. It added to the harsh lights in the warehouse that we used for filming. The filter isn’t noticeable which is what I desired, as I didn’t want the viewer to be conscious of the additional SFX. The effect I wanted to create was a contrast between the introductory scenes of the character and the fighting shots that follow. This gives the character a ‘dual identity’, that is clearly shown by the filter and non filter shots. The filter shots are powerful, mighty and brutal, whereas the non filter shots are calm and less energetic. The yellow filter can also be related to Guy Richie’s films, where he uses understated colours to powerful effect. His films are in the same genre as ours, so we felt it would be a good marketing technique, because people associate that aesthetic look and to his work.
We wanted to produce a gripping end shot, which would create a striking title shot for the film. This technique is often used by film makers so that the title of the film sticks in the audience’s mind. I constructed the title page in Photoshop CS4. I downloaded a font from a website called www.dafont.com, the font fits perfectly into the genre of our film. Then I downloaded some special brushes for Photoshop so I could edit the picture in a specific way. These brushes were of a site called www.brusheezy.com. The brushes were of smoke and flames which gave an interesting effect to the titles. My skills on Photoshop have developed since AS due to practise from using it in Photography (one of my other A levels). Then we used an effect on the text which gives the impression that it is on fire. This shows a fierce nature to the film, it suggests that it is not for the ‘faint hearted’ and that the film is ‘smoking hot’. That was the connotation we wished to create.
Before creating our ancillary tasks I did some research on magazine front covers and film posters. I performed this on Google images, looking for film websites that gave me more insight in how to make an effective poster. I also used Google and another search engine to locate other film trailers. This is because on most film websites there are teaser trailers that are designed to influence the audience to go and watch the film. I used Microsoft Word to make notes on the important elements of each trailer, and then used Facebook to share ideas with the rest of my group.
What have you learned from your audience feedback?
We carried out two forms of audience research, informal and formal. I carried out the informal research in my school common room to see what people might like to see in the trailer. I discovered that most of the boys were more interested in the idea than the girls, but if most girls weren’t interested it doesn’t represent all girls in the world. We could try and market the idea of the film differently to girls. For example, market our main character as a ‘ladies man’. We also filmed audience reactions on a small video camera called a ‘Flip ’. This was useful because it was informal and chatty. This technique allowed us to look back on our audience comments, our audience weren’t so pressurised to fill out a formal questionnaire, they could say what they really felt about different ideas.
Our formal research was questionnaires, we handed these out to 15 boys and 15 girls this is to try and gain an even sample. The age range was between 16-28 years old. From our questionnaire results, we uncovered that 73% of people suggest that a trailer is the driving force in motivating people to watch a film. This encouraged us in making an enticing trailer which would tease the audience into watching the film. We also found that 80% of people thought our idea was good, these encouraged us to pursue our idea.
How effective is the combination of your main product and ancillary texts?
The two ancillary tasks were to create a magazine front cover promoting our film and to make a poster advertising our film. I was pleased how the magazine front cover turned out. You can see clear connections with ‘Empire’ magazine, I tried to adapt it to look as believable as possible. ‘Empire Magazine’ is a successful film magazine, it has a large circulation and readership. With this in mind it would allow us as young film directors to implant our names into the film market. We tried to make our front cover as realistic as possible to ‘Empire.’ To do this we used similar layout, colour schemes, texts and even the price. We placed ‘Mickey’, the main character, on the front page to allow the public to familiarise and become associated to him. I felt the red brick backround of the image was particularly effective in the way that it portrays a rough warehouse feel. The trailer only shows one character therefore I thought it was fitting that on the magazine front cover we used the only character that starred in the trailer. This is a marketing technique, when an audience sees either the trailer or the magazine cover first they can instantly put the two together. We used this technique with our film poster as well. I wanted the poster to have an ‘eye-catching’ effect, the graffiti in the backround makes it streetwise and gangster .Like in the posters that we researched, they all have a tag line. ‘Some dreams are worth the fight’ (Fighting) and ‘Win or lose... everyone has their fight’ (Never Back Down). Ours is ‘When you have nothing, what is there to lose?’ .The quote ends in a rhetorical question which makes the audience think about the circumstances that the character may be in. It is a bold statement which reflects the main characters view on life. We dressed the main character in stereotypical street fighter clothes, black vest and dark jeans, here we followed conventions of other fighting films. On the magazine front cover the character has his fists up, showing a ready to fight stance. Whereas on the poster he is seated alone, this shows a different side to the character. He is desolate and isolated, this leaves the audience wondering why, and what can he do to stop it?
In what ways does your media product use, develop or challenge forms and conventions of real media products?
We followed many conventions of real media, one of those being the choice of actor. Our actor is a stereotypical thug or hard man. He has muscular features, smokes and shows little emotion. We didn’t want to challenge this stereotype in any way because we felt audiences could relate to him easier. Another convention that we followed was using a car. Most action/ fighting films use car scenes in them, especially in the trailer, as it connotes action and speed. Alex Lay, who is a part of MaxAl, the name for our A Level production company, owns an old style Mini Cooper. It is in racing green and we felt was perfect to use in our trailer; not least because we thought our target audience would make the connection between our film and the classic movie, The Italian Job. The trailer doesn’t actually show a chase scene but it shows a few close ups of the car, as well as the car accelerating out of shot. The aim was for this to provide the audience with an additional perspective on what the film involved.
When we were planning our film we researched and textually analysed a range of relevant films. A few examples of this were, ‘Never Back Down’, ‘Fighting’ and ‘Fight Club’. We looked at the different techniques that the directors of these films used in their trailers. A few points that we picked out were that, fade in and fade outs are often used. We discovered that they don’t give too much of the story away, however they leave just enough action in them so your left wanting more. We took conventions from these films and used them in ours. For example, in Never Back Down the main character has fighting lessons in a warehouse. In our film the main character trains in an abounded warehouse, it’s not exactly the same but follows similar ideas.
We chose to make a trailer for an action/fighting film because as a group it is our favourite genre. As a group we believed that by making this genre of film we could target what we would enjoy seeing in a film. We wanted to produce a trailer that would entice us and others our age to go and watch the film. We believed that we could work within the context of this genre as well as the technical restrictions of a student production. By using this approach we were able to gather ideas that we thought would be effective in an action/fighting trailer.
In our A2 project we filmed using a Sony high definition camera. This created a clean and crisp picture and gave us a greater colour range. It also allowed us to film in low light situations without additional lighting. This was important, as it allowed us to show the dark and threatening atmosphere in which the action was set. Overall, it portrays professional feel to the film. However the HD camera did cause a few problems. For example, on Final Cut Express, the NLE that we used to edit, before digitising the film you have to change system settings so that it is compatible with the needs of the HD camera. One issue we hadn’t considered was the fact that HD footage takes up far more space on the hard drive than normal DV. We were using one gigabyte for every minute digitised, so we had to be careful to import only those shots that were the best.
We downloaded the song for our trailer from Tunes. This is because we wanted an mp4 file so we could cut and edit it. We transferred it from ITunes to Final Cut, we only needed the first 40 seconds of the song. We tried to edit the beat of the song in accord to our film, for example, when the character hits the punch bag I tried to get the drum beat in time to that. I did this using the Marker tool in Final Cut Express, which meant I could sync up the visuals to the beat. When the narrator speaks I lowered the volume of the song so that the voice of the narrator is clearer. I did this by working on the audio timeline, adding key frames as required and then reducing the music track volume accordingly. We were able to use the commercial song because Max emailed the artist through MySpace. We explained that we were media studies students and that we desired to use the song for our project. He responded and was happy for us to use his work.
On the shots of the character training I used a 20% yellow filter on all of those shots. This is because I wanted to show an edgy and abnormal approach to fighting. The dull yellow wash gave a threatening air to the mise-en-scene. It added to the harsh lights in the warehouse that we used for filming. The filter isn’t noticeable which is what I desired, as I didn’t want the viewer to be conscious of the additional SFX. The effect I wanted to create was a contrast between the introductory scenes of the character and the fighting shots that follow. This gives the character a ‘dual identity’, that is clearly shown by the filter and non filter shots. The filter shots are powerful, mighty and brutal, whereas the non filter shots are calm and less energetic. The yellow filter can also be related to Guy Richie’s films, where he uses understated colours to powerful effect. His films are in the same genre as ours, so we felt it would be a good marketing technique, because people associate that aesthetic look and to his work.
We wanted to produce a gripping end shot, which would create a striking title shot for the film. This technique is often used by film makers so that the title of the film sticks in the audience’s mind. I constructed the title page in Photoshop CS4. I downloaded a font from a website called www.dafont.com, the font fits perfectly into the genre of our film. Then I downloaded some special brushes for Photoshop so I could edit the picture in a specific way. These brushes were of a site called www.brusheezy.com. The brushes were of smoke and flames which gave an interesting effect to the titles. My skills on Photoshop have developed since AS due to practise from using it in Photography (one of my other A levels). Then we used an effect on the text which gives the impression that it is on fire. This shows a fierce nature to the film, it suggests that it is not for the ‘faint hearted’ and that the film is ‘smoking hot’. That was the connotation we wished to create.
Before creating our ancillary tasks I did some research on magazine front covers and film posters. I performed this on Google images, looking for film websites that gave me more insight in how to make an effective poster. I also used Google and another search engine to locate other film trailers. This is because on most film websites there are teaser trailers that are designed to influence the audience to go and watch the film. I used Microsoft Word to make notes on the important elements of each trailer, and then used Facebook to share ideas with the rest of my group.
What have you learned from your audience feedback?
We carried out two forms of audience research, informal and formal. I carried out the informal research in my school common room to see what people might like to see in the trailer. I discovered that most of the boys were more interested in the idea than the girls, but if most girls weren’t interested it doesn’t represent all girls in the world. We could try and market the idea of the film differently to girls. For example, market our main character as a ‘ladies man’. We also filmed audience reactions on a small video camera called a ‘Flip ’. This was useful because it was informal and chatty. This technique allowed us to look back on our audience comments, our audience weren’t so pressurised to fill out a formal questionnaire, they could say what they really felt about different ideas.
Our formal research was questionnaires, we handed these out to 15 boys and 15 girls this is to try and gain an even sample. The age range was between 16-28 years old. From our questionnaire results, we uncovered that 73% of people suggest that a trailer is the driving force in motivating people to watch a film. This encouraged us in making an enticing trailer which would tease the audience into watching the film. We also found that 80% of people thought our idea was good, these encouraged us to pursue our idea.
How effective is the combination of your main product and ancillary texts?
The two ancillary tasks were to create a magazine front cover promoting our film and to make a poster advertising our film. I was pleased how the magazine front cover turned out. You can see clear connections with ‘Empire’ magazine, I tried to adapt it to look as believable as possible. ‘Empire Magazine’ is a successful film magazine, it has a large circulation and readership. With this in mind it would allow us as young film directors to implant our names into the film market. We tried to make our front cover as realistic as possible to ‘Empire.’ To do this we used similar layout, colour schemes, texts and even the price. We placed ‘Mickey’, the main character, on the front page to allow the public to familiarise and become associated to him. I felt the red brick backround of the image was particularly effective in the way that it portrays a rough warehouse feel. The trailer only shows one character therefore I thought it was fitting that on the magazine front cover we used the only character that starred in the trailer. This is a marketing technique, when an audience sees either the trailer or the magazine cover first they can instantly put the two together. We used this technique with our film poster as well. I wanted the poster to have an ‘eye-catching’ effect, the graffiti in the backround makes it streetwise and gangster .Like in the posters that we researched, they all have a tag line. ‘Some dreams are worth the fight’ (Fighting) and ‘Win or lose... everyone has their fight’ (Never Back Down). Ours is ‘When you have nothing, what is there to lose?’ .The quote ends in a rhetorical question which makes the audience think about the circumstances that the character may be in. It is a bold statement which reflects the main characters view on life. We dressed the main character in stereotypical street fighter clothes, black vest and dark jeans, here we followed conventions of other fighting films. On the magazine front cover the character has his fists up, showing a ready to fight stance. Whereas on the poster he is seated alone, this shows a different side to the character. He is desolate and isolated, this leaves the audience wondering why, and what can he do to stop it?
In what ways does your media product use, develop or challenge forms and conventions of real media products?
We followed many conventions of real media, one of those being the choice of actor. Our actor is a stereotypical thug or hard man. He has muscular features, smokes and shows little emotion. We didn’t want to challenge this stereotype in any way because we felt audiences could relate to him easier. Another convention that we followed was using a car. Most action/ fighting films use car scenes in them, especially in the trailer, as it connotes action and speed. Alex Lay, who is a part of MaxAl, the name for our A Level production company, owns an old style Mini Cooper. It is in racing green and we felt was perfect to use in our trailer; not least because we thought our target audience would make the connection between our film and the classic movie, The Italian Job. The trailer doesn’t actually show a chase scene but it shows a few close ups of the car, as well as the car accelerating out of shot. The aim was for this to provide the audience with an additional perspective on what the film involved.
When we were planning our film we researched and textually analysed a range of relevant films. A few examples of this were, ‘Never Back Down’, ‘Fighting’ and ‘Fight Club’. We looked at the different techniques that the directors of these films used in their trailers. A few points that we picked out were that, fade in and fade outs are often used. We discovered that they don’t give too much of the story away, however they leave just enough action in them so your left wanting more. We took conventions from these films and used them in ours. For example, in Never Back Down the main character has fighting lessons in a warehouse. In our film the main character trains in an abounded warehouse, it’s not exactly the same but follows similar ideas.
We chose to make a trailer for an action/fighting film because as a group it is our favourite genre. As a group we believed that by making this genre of film we could target what we would enjoy seeing in a film. We wanted to produce a trailer that would entice us and others our age to go and watch the film. We believed that we could work within the context of this genre as well as the technical restrictions of a student production. By using this approach we were able to gather ideas that we thought would be effective in an action/fighting trailer.
Monday, 8 March 2010
Wednesday, 27 January 2010
Finished Ancillary Task- Poster
I wanted the poster to have an 'eye-catching' effect, I feel that it does. The graffiti in the backround makes it streetwise and gangster. Like in the other posters they all have a tag line. 'Some dreams are worth the fight'(Fighting) and 'Win or lose... everyone has their fight' (Never Back Down. Ours is 'When you have nothing, what is there to lose?'. This leads the audience wanting more, this puts questions in their minds and influences them into going to watch the film. It is a bold statement and reflects the main characters views on life.
Finished Ancillary task- Magazine front cover
I was pleased how the image turned out. You can see clear connections with 'Empire' magazine, I tried to adapt it to look as real as possible.To do this we used similar layout, colour schemes, texts and even the price. We placed 'Mickey', the main character, on the front page to allow the public to familiarise and become associated to him. I felt the red brick backround of the image is particulary effective in the way that it portrays a rough warehouse feel.
Sunday, 24 January 2010
Empire Magazine Research
We decided to look at some front covers of film magazine Empire. The film covers show us what sort of things we need to include on ours. They all feature one main image to catch the readers attention and blood red writing, which we can use on our film front cover. Sentences such as "Unbeatable Access" "World Exclusive" "Massive Preview Special" and "Incredible!, the worlds first fully 3D cover" convince people to buy the magazine as it persuades them they will be getting something special. All of the magazines feature a website address, date and price, which is something we can use to make our magazine front cover look authentic.
Official Questionnaire
1)How long would you suggest the most effective trailers are?
20 secs and below - 5
20-45 secs - 9
45-1.20mins - 9
1.20-2mins - 4
2mins+ - 3
2)How critical is a good and well suited song in concerns to the impact of a trailer?
Very important - 12
Important - 8
Quite - 6
Not at all - 4
3)What grabs your attention the most when watching a trailer?
Special effects - 9
Music - 10
The actors - 7
The acting - 4
4)How much should the trailer give away about the film?
The whole storyline - 0
A lot of the storyline - 3
Average amount of storyline - 5
Small amount of storyline with lots of action shots - 14
Very minimal amount of storyline with gripping shots - 8
5)What factors revealed in a trailer make you want to see the film the most?
Actors - 10
Action shots - 10
Narrative - 7
Special effects - 3
6)How important is it for you to see reviews incorporated into the trailer?
Very - 6
Averagely - 14
Not at all important - 10
7)Out of the following, what is the most likely to make you want to watch the film more?
Strong advertising campaign - 12
Friends opinions - 8
Reviews - 10
20 secs and below - 5
20-45 secs - 9
45-1.20mins - 9
1.20-2mins - 4
2mins+ - 3
2)How critical is a good and well suited song in concerns to the impact of a trailer?
Very important - 12
Important - 8
Quite - 6
Not at all - 4
3)What grabs your attention the most when watching a trailer?
Special effects - 9
Music - 10
The actors - 7
The acting - 4
4)How much should the trailer give away about the film?
The whole storyline - 0
A lot of the storyline - 3
Average amount of storyline - 5
Small amount of storyline with lots of action shots - 14
Very minimal amount of storyline with gripping shots - 8
5)What factors revealed in a trailer make you want to see the film the most?
Actors - 10
Action shots - 10
Narrative - 7
Special effects - 3
6)How important is it for you to see reviews incorporated into the trailer?
Very - 6
Averagely - 14
Not at all important - 10
7)Out of the following, what is the most likely to make you want to watch the film more?
Strong advertising campaign - 12
Friends opinions - 8
Reviews - 10
Ancillary Tasks
Alongside our trailer we had two other tasks to complete. They were to create a magazine front cover promoting our film and to make a poster advertising our film. After researching different posters and magazines we found that we needed to return to the shoot location and take some digital stills. Photography is one of my main hobbies and I also study it as one of my other A levels so I was happy to take this task under my wing. My camera is a Canon EOS 450d, when taking the pictures I tried to obtain good lighting and show strong emotions through the main character(Mickey Stanton-Louis Palmer). We dressed Louis in stereotypical street fighter clothes, black vest and dark jeans. This created a rough fight club look.
Once I felt I had a large amount of images to work with I uploaded them onto the computer and viewed them in Adobe Photoshop CS4. I found some pictures that I had taken in London of graffiti which related to the genre of the film. I experimented on layering the graffiti on the pictures of Louis, this worked very well. I also downloaded a brush for photoshop which allowed me to print more graffiti onto the image which gave it more of a rough street feel. I only used this technique for the poster because magazine front covers tend keep its simplicity and clarity so it is easier on the eyes. But with the poster I didn't mind it being slightly abstract because it reflects the views on the film, the film doesn't contain conventions of a American blockbuster. On the poster we found the right font in keeping to the street theme which we then made very bold with strong colours that stand out.This is meant to attract the public's eye.We found our font on www.dafont.com .For the magazine front cover we looked at 'Empire' magazine and based it around the layout that they set.
Here are a few examples of research that we based our pieces around:
Once I felt I had a large amount of images to work with I uploaded them onto the computer and viewed them in Adobe Photoshop CS4. I found some pictures that I had taken in London of graffiti which related to the genre of the film. I experimented on layering the graffiti on the pictures of Louis, this worked very well. I also downloaded a brush for photoshop which allowed me to print more graffiti onto the image which gave it more of a rough street feel. I only used this technique for the poster because magazine front covers tend keep its simplicity and clarity so it is easier on the eyes. But with the poster I didn't mind it being slightly abstract because it reflects the views on the film, the film doesn't contain conventions of a American blockbuster. On the poster we found the right font in keeping to the street theme which we then made very bold with strong colours that stand out.This is meant to attract the public's eye.We found our font on www.dafont.com .For the magazine front cover we looked at 'Empire' magazine and based it around the layout that they set.
Here are a few examples of research that we based our pieces around:
The song
This was a hard task, after searching YouTube high and low we came across a song called 'Reach' by Skrein. As the audience research told us it was imperative to find a good song. After listening to it a few times it fit perfectly in what we are trying to achieve. The music genre is 'British grime/rap', in the American fighting films they have American gangster music and ours is British and has a catchy beat to it. We were looking for something with a heavy bass beat so we could syncronise the punching and editing to the it. Max contacted the artist through myspace and asked for permission to use his song, he accepted!
Here's the song and the offical video:
Here's the song and the offical video:
First stages of filming
With the pre-production tasks completed it was time to start filming. On a bitterly cold November night Alex and Max travelled to the shoot location. I was unable to get there due to travel issues. But I was informed what was occurring via mobile phones. They brought the High definition camera with the tripod and wheels for the 360 degree shot. Upon arrival they searched the premises in hope of finding shots that would be visually effective.
After about 15 minutes of filming I spoke to them and they were very confident on how the shots were turning out. Our main actor, Louis Palmer, was very fond of the opportunity of being able to show off his muscles!! He played the part perfectly and boxed the punchbag with strong intent and emotion. In filming, they made sure to pay attention to detail, for example, making sure the actor was damp to show how hard he is working and keeping the warehouse clean. They tried to get most of the shots done in one night but infact it is surprisingly time consuming so they didn't. However, it was back to the classroom so I could digitise and review the footage.
After about 15 minutes of filming I spoke to them and they were very confident on how the shots were turning out. Our main actor, Louis Palmer, was very fond of the opportunity of being able to show off his muscles!! He played the part perfectly and boxed the punchbag with strong intent and emotion. In filming, they made sure to pay attention to detail, for example, making sure the actor was damp to show how hard he is working and keeping the warehouse clean. They tried to get most of the shots done in one night but infact it is surprisingly time consuming so they didn't. However, it was back to the classroom so I could digitise and review the footage.
Synopsis
'CAGED’ is a thrilling and fast paced action film that tells the story of one misunderstood man and his survival journey through the ranks of society. Mickey Stanton was framed 3 years ago for stabbing a man. Upon his release, people want him dead. Mickey seeks help in the form of Paddy Stringer, an ex cage-fighter. Paddy trains Mickey to defend himself in a cruel world that is turning against him. Will Mickey be able to fight for his life or will he sink? Follow his break-neck journey which rapidly fills with fast cars, beautiful women and a rock and roll lifestyle.
'CAGED'
The film has been given a name! MaxAl all decided on 'CAGED', it's short and relevant to our film. It also has connections with prison lifestyle which relates to the film. It can also be seen as someones emotions being caged in, until they are released through fighting.
We have planned out the basic plot which will be revealed in the synopsis, but for now we have to research the type of genre which we will have to adapt our work too.
We looked at a number of YouTube clips but we felt these were most similar to what we will try to achieve.
We have planned out the basic plot which will be revealed in the synopsis, but for now we have to research the type of genre which we will have to adapt our work too.
We looked at a number of YouTube clips but we felt these were most similar to what we will try to achieve.
Idea's and Audience
The process of thinking of ideas can often be a long and strenuous task. Although, after many brainstorms and research on YouTube, Max gave us hope! One of his friends is an ex cage fighter and has access to a small warehouse with fighting apparel/equipment. The idea was to base this opportunity around our teaser trailer. Typically, a teaser trailer needs to be exciting and gripping to grab the audiences attention. What better way of doing that by using a high paced fighting scene. In our minds we all had different camera angles which would lead to creating some interesting and unique shots.
Teaser trailers are usually very short in length (between 30–60 seconds)and usually contain dramatic footage from the film. The trailer will contain elements of fighting and betrayal so it will be shown on television, but after the watershed of 9PM. At this time only adults and teens will be watching and they are the segment of the public that we think will go and watch the film. Advertising can be very expensive so we need to make sure that where our trailer is shown is beneficial. The trailer that we will produce is going to be targeted at people who are a similar age to ourselves(16-25 years old). We know what an average 18 year old would want to see in a trailer. I did some informal research about the trailer and what people might like to see in it. I carried this out in my school common room at lunch. I discovered that most of the boys were more interested in the idea than the girls. This was an obvious discovery for me but nevertheless useful because we now knew to only advertise in men's magazines etc. From our questionnaire results, we uncovered that a trailer is the driving force in motivating people to watch a film. This encouraged us in making enticing trailer which would tease the audience into watching the film.
Now it was on to storyboarding, some more thinking and creating a synopsis. Also, the ever important film name!
Teaser trailers are usually very short in length (between 30–60 seconds)and usually contain dramatic footage from the film. The trailer will contain elements of fighting and betrayal so it will be shown on television, but after the watershed of 9PM. At this time only adults and teens will be watching and they are the segment of the public that we think will go and watch the film. Advertising can be very expensive so we need to make sure that where our trailer is shown is beneficial. The trailer that we will produce is going to be targeted at people who are a similar age to ourselves(16-25 years old). We know what an average 18 year old would want to see in a trailer. I did some informal research about the trailer and what people might like to see in it. I carried this out in my school common room at lunch. I discovered that most of the boys were more interested in the idea than the girls. This was an obvious discovery for me but nevertheless useful because we now knew to only advertise in men's magazines etc. From our questionnaire results, we uncovered that a trailer is the driving force in motivating people to watch a film. This encouraged us in making enticing trailer which would tease the audience into watching the film.
Now it was on to storyboarding, some more thinking and creating a synopsis. Also, the ever important film name!
MaxAl's Final Project
This year is our final year at school and thus the final year of media studies. Reflecting on my first continuity task and our AS level project, I feel that my skills have developed hugely. These range from using the high definition camera to learning the complicated ways of 'Final Cut Express'(a piece of software where editing takes place.)
My group consists of Alex Lay and Max Warby, we feel that we worked well last year and that the group dynamics are strong so there was no reason to alter our group. We all have our different roles, we know each others strengths and will use them to our advantage. When starting our A2 year, we were given the option of many different tasks. We all voted that we should pick the 'teaser trailer' task. I felt that this was a strong option because our style of filming and editing suits the task. If we had chosen the 'short radio play' option then we would have no idea where to start since none of us have any experience in writing one. But the teaser trailer is similar to what we produced last year. We could also use some audience research that we carried out last year if necessary. The groups feelings were that now we know how to use everything to our best ability after our introductory year, we should put it all into the best possible use that we know we can.
My group consists of Alex Lay and Max Warby, we feel that we worked well last year and that the group dynamics are strong so there was no reason to alter our group. We all have our different roles, we know each others strengths and will use them to our advantage. When starting our A2 year, we were given the option of many different tasks. We all voted that we should pick the 'teaser trailer' task. I felt that this was a strong option because our style of filming and editing suits the task. If we had chosen the 'short radio play' option then we would have no idea where to start since none of us have any experience in writing one. But the teaser trailer is similar to what we produced last year. We could also use some audience research that we carried out last year if necessary. The groups feelings were that now we know how to use everything to our best ability after our introductory year, we should put it all into the best possible use that we know we can.
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